Our Approach
Storytelling is strategy.
Every project we take on starts with two questions: who needs to hear this, and what do they need to feel before they will act? The answers shape everything — the strategy, the story, the supporting evidence and the channels that carry it.
Four principles
How we work, every time.
We apply four principles with each new project — whether it is a multibillion-dollar project approval or an organizational change program.
- 01
Strategic Communications
We inspire change. Every audience deserves to know why something matters — and what is in it for them. We craft the strategy, the story and the supporting evidence to move them.
- 02
Community + Indigenous Engagement
We listen to learn so we can build better projects, programs, and services. Real engagement is not a checkbox — it is the reason a project succeeds, stalls or fails.
- 03
Issues Management
We see issues as an opportunity to tell a story from a new perspective. Trouble does not disappear when you hide from it; it fades when you face it head-on with a clear purpose.
- 04
Strategic Partnerships
When the work calls for more hands, we partner with top talent — video and audio production and government relations advisors — to ensure stories are heard at scale and across the right channels.
Know Your Audience
How an engagement unfolds.
Listen to learn
Every engagement begins with discovery — interviews, surveys/questionnaires and other research that reveal what audiences actually need to hear.
Shape the story
Findings become strategy: the narrative, the supporting evidence and the channels that will carry it to the people who decide.
Move people to act
Execution with measurement built in — so awareness becomes understanding, and understanding becomes action.
Ready to put this to work?
In Practice
From clients and former colleagues.
Jennifer quickly got to know our growing business and helped us shape a vision, mission, and values that genuinely reflect who we are. Jennifer's facilitation style made the process easy, engaging, and surprisingly energizing for our team. She also guided us in turning those core statements into a clear, practical Strategic Plan we can actually use, complete with meaningful metrics that keep us focused and accountable as we move forward. I highly recommend Siddon Strategic Communications for your VMV and Strategic Planning needs.
Jason Wilkins, P.Ag., CSAP
Founder and Partner, LEGACY Environmental
Jennifer reported directly to Jason for a Strategic Planning session