Who We Are
One senior practice. A trusted network.
Siddon Strategic Communications is led by Jennifer Siddon — personally, from first conversation to final deliverable. When the work calls for more hands, a tight circle of like-minded experts joins in.
A senior storyteller and strategist with more than 25 years of experience — and the rare range to take a project from idea to audience, single-handedly.
Jennifer's career began in the newsroom. For twelve years she wrote and produced television and online news — learning to find the story inside complex, fast-moving events and tell it with clarity, speed and accuracy. It's a discipline that still shapes every project she takes on.
From journalism she moved into communications leadership across Metro Vancouver's transit and transportation network, including as the spokesperson for SkyTrain during the 2011 Stanley Cup Riot — a defining test of crisis communications.
As Associate Vice President of Corporate Communications at Woodfibre LNG, Jennifer led the communications and community relations program that secured provincial, federal and Squamish Nation environmental approvals for the multibillion dollar project in Squamish, BC.
Since founding Siddon Strategic Communications, she has led communications and engagement for a highway improvement project (Delta, BC); served as Director of Communications for the original Cedar LNG partnership under Pacific Traverse Energy (Kitimat, BC); helped win the bid for a transit infrastructure project as part of an international team (Toronto, ON); led the Recreation and Culture Program Review for the University Neighbourhoods Association at UBC (Vancouver, BC); and served as Indigenous Engagement consultant for the successful approval of a mining project in Tahltan Territory in northwestern BC.
Alongside client work, Jennifer teaches business communications and facilitates strategic planning for organizations across the public and private sectors — translating two decades of practice into the rooms where the next decisions get made.
The network
When the work calls for more hands.
Some projects need more than one person can deliver. For those, Jennifer draws on a tight, trusted circle of senior practitioners — producers, videographers/drone operators, and government relations advisors — built over decades of working alongside the best in the business. Same philosophy. Same standards. Same knack for getting things done.
Career arc
- 01
Newsroom
12 years
Television and online news writer and producer. The foundation: find the story, tell it cleanly, meet the deadline.
- 02
Transit + Transportation
Metro Vancouver
Communications leadership across the region's transit network. Spokesperson for SkyTrain during the 2011 Stanley Cup Riot.
- 03
Woodfibre LNG
Multibillion-dollar project
Associate Vice President, Corporate Communications. Led the program that secured provincial, federal and Squamish Nation approvals.
- 04
Major projects
Independent practice
Highway Improvement Project · Cedar LNG (Pacific Traverse Energy) · Subway expansion · UNA Recreation + Culture Review · Mining Project.
- 05
Teaching + Facilitation
Ongoing
Business communications instruction and strategic planning facilitation for public- and private-sector clients.
- 06
Trusted Network
When scope grows
A tight, trusted circle of senior practitioners — producers, videographers/drone operators, and government relations advisors — joins in when the work calls for more hands.
Endorsements
From clients
and former colleagues.
Jennifer is simply the best communications professional I have ever had the pleasure of working with. You don't have to worry when Jennifer is on your team. She'll find a way to get the best possible result. I'm not a micro manager so I need staff who take initiative and solve problems on their own — Jennifer is that person!
Byng Giraud, OBC
President, Sedgwick Strategies Inc.
Byng managed Jennifer directly at Woodfibre LNG
Jennifer's work on the Digital Transformation Program brought clarity and steadiness to a complex change process. She has a rare ability to make technical information accessible and to support people through transition with respect and care. Her contributions strengthened our communications and helped staff, lawyers and our other justice system partners feel informed and supported.
Shannon Brennan
Manager, Communications, Legal Aid BC
Shannon co-managed Jennifer at Legal Aid BC